Metaphor of Wings

The intricate primary structure for flight symbolizes strength, freedom, and power to continually evolve values that define JHL as a dynamic multi-business company, ready to adapt with agility to the ever-changing future.

Vision

To become a reputable, credible, and visionary holding company in building strong local business that are innovative and unique to create lasting positive impact for our all stakeholders.

Mission

Operational Excellence & Innovation

To achieve operational excellence through quality management systems, continuous innovation, and added values to stay ahead in a dynamic industry.

Strategic Energy

To build a unified ecosystem where shared goals, mutual support, and cross-unit collaboration drive innovation, agility, and long-term value.

Sustainable Growth

To strengthen our business ecosystem, drive sustainable growth, and uphold international standards through strategic collaboration, market expansion, and established network.

Credibility & Good Corporate Governance (GCG)

To maintain a strong reputation and create greater value for our stakeholders through a successful track record, professional integrity, and good corporate governance (GCG).

Our Values

Our values guide every decision we make and every relationship we build. We foster a spirit of determination and growth, always striving to exceed expectations. Customer satisfaction is at the heart of our mission, and we believe great results come from working together. Through teamwork, integrity, and purpose, we deliver lasting impact and build trust every step of the way.

Innovation

Collaboration

Agility

Customer Focus

Innovation

Collaboration

Agility

Customer Focus

Pancakrida

At the heart of our organization lies Pancakrida—a fivefold philosophy that defines how we think, act, and grow. Rooted in timeless values yet tailored for today’s business landscape, Pancakrida guides our people and decisions. It is more than a set of principles—it is the DNA of how we create value with integrity, resilience, and purpose.

timeline JHL Group | A Journey of Purposeful Growth

Expanding into Mobility and Lifestyle In 2012, JHL ventured into the automotive sector with JHL Auto, alongside the cultural lifestyle launch of Étoile Dance Center. The expansion continued with entries into F&B and retail through Clique Kitchen & Bar, and Gallery Bursa Auto.

Creating Destinations, Broadening Vision Hospitality took center stage with the launch of JSI Resort Megamendung. By 2017, JHL had diversified into media (KabarOto, BolaSkor), mining, and fintech via Nusapay — reinforcing its role in shaping modern Indonesian industry.

A Year of Integration A milestone year with the debut of JHL Solitaire Gading Serpong, surrounded by lifestyle and wellness brands such as Al Gusto, Royal Eight, Mangan, Empress, Lé Bleu, Le Mère Salon, Acqua Wellness, and The Workout. Amerta Jiwa Indonesia was formed, later becoming home to the cultural wellness brand Sandjong. JHL Foundation also launched, formalizing our commitment to education and community development.

Strengthening Identity and Social Impact JHL expanded its hospitality and wellness footprint with Acquaree Kids Spa, Kayu Spa, and JHL Collection. In 2020, Dewa United launched across football, basketball, and esports — redefining modern Indonesian sports clubs through a lifestyle lens. New purpose-led ventures like Boemi Botanicals, Nusantara House, and Chia & Ca further reflected our commitment to local artisanship and community-rooted brands.

Growing Reach, Deepening Purpose The launch of Sandjong Wellness and Episode Gading Serpong showcased a fusion of cultural design and contemporary hospitality. Sustainability and tech entered the fold with Muara Energi, Gudang Kripto, and JHL Live Screen, while programs like Wanita Bisa and JHL Lestari deepened our environmental and community impact.

Momentum and Scale A landmark year featuring the debut of Herloom Hotel & Residence BSD, Carstensz Residence & Mall, and Dewa United Arena. Lifestyle and F&B brands like GRID Fitness Hub, Arooma Asian Bistro, Roemah Koffie, Mama Ann, Chummy Tummy, and Cow Play Cow Moo enriched our portfolio. We also strengthened our presence in automotive with JHL Auto Alam Sutera and scaled Lissey Laundry nationwide.

Elevating Experience and Expanding Reach JHL entered Jakarta’s luxury market with Sandjong Orient at The Orient Hotel. Strategic growth continued with PT JIO Distribusi Indonesia and PT JHL Internasional Otomotif, expanding our distribution and industrial capabilities. Consumer brands like DewaCoco Store and Lissey Laundry grew further, deepening our connection with everyday customers.

Built to Endure The launch of Noema Resort Pererenan reflects our ongoing commitment to design-led hospitality. Roemah Koffie Academy debuts, preserving heritage and nurturing talent through coffee education. As we move forward, JHL enters a new era of global presence and enduring impact — guided by transformation through design, and driven by purpose at every step.

Metaphor of Wings

Vision

Mission

Operational Excellence & Innovation

Strategic Energy

Sustainable Growth

Credibility & Good Corporate Governance (GCG)

Our Values

Innovation

Collaboration

Agility

Customer Focus

Innovation

Collaboration

Agility

Customer Focus

Pancakrida

Awards

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Award by

Category

Year

Business Unit

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Awards By

Indonesia Travel & Tourism Awards

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Year

Business Unit

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Awards By

Pillar Wellskin

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Year

Business Unit

Hospitality & Property

Agribusiness & Plantation

Sustainable Energy

Wellness & Beauty

Lifestyle

Automotive

Digital

Media

CSR

Business Partner

Hospitality & Property

Agribusiness & Plantation

Sustainable Energy

Wellness & Beauty

Automotive

Lifestyle

Digital

Media

CSR

Sport