Lasting Value for Communities and the Environment
We believe that true excellence is measured not just by business success, but by the positive impact we create. We are committed to driving social progress and protecting the environment through our CSR and sustainability efforts, shaping a better future across every part of our organization.
CSR
Our Corporate Social Responsibility Efforts
Our CSR programs are designed to uplift communities, foster inclusive development, and create meaningful opportunities for education, health, empowerment, and environmental care. Under four key pillars—JHL Cerdas, JHL Lestari, and JHL Peduli—we support those in need, collaborate with local stakeholders, and nurture long-term social progress through purposeful action.
JHL Cerdas
Cultivating 1000 Scholars
Yayasan Merah Putih Kasih JHL Foundation
CSR program by JHL Group through JHL Merah Putih Kasih Foundation, aims to nurture one thousand agriculture and livestock graduates within five years, supported by education, scholarships, innovative funding, and cross-industry collaboration to strengthen national food security.
Key Programs
– Agricultural Vocational School with field-based learning.
– Undergraduate & postgraduate scholarships in agriculture and livestock.
– Cross-industry tenant partnerships.
– Youth farmer empowerment.
Seribu Sarjana Pertanian
Roemah Koffie
Roemah Koffie, in collaboration with Yayasan JHL Merah Putih Kasih, Universitas Diponegoro, and Unika Soegijapranata, launched the Seribu Sarjana Petani initiative at Jakarta Coffee Week 2025. Supported by the Ministry of Tourism and Creative Economy, this program provides full scholarship coverage—including tuition and living allowances—for high-achieving agricultural students from underprivileged backgrounds. Our goal is to empower the next generation of innovative professionals who will lead the future of Indonesian agriculture.
Beyond scholarships, the initiative extends to digital empowerment through the donation of computer laboratory equipment to SMA Bhakti Karya in Temanggung. As emphasized by Felix TJ, this project reflects Roemah Koffie’s long-term commitment to education and sustainability. We believe that the future of the coffee sector begins with providing young talent the resources and digital access they need to excel.
School Shine
JHL Collection and JHL Solitaire
School Shine is a CSR initiative by JHL Collection and JHL Solitaire dedicated to improving the learning environments of children in need. Through this program, our teams renovated a school in the Muara Angke Fishing Village, transforming it into a safer and more comfortable space for students. The project included structural repairs, repainting classrooms, and cleaning the school grounds to ensure the facilities fully support daily educational activities.
This initiative reflects the ongoing commitment of JHL Collection and JHL Solitaire to create a positive social impact, particularly for the youth in coastal communities. We believe that a quality learning environment is essential for academic success. Through School Shine, we aim to provide students with the resources they need to stay inspired and achieve a brighter future.
Jejak Hati Langkahmu - 1000 Pasang Sepatu
JHL Collection
Run With Mission was a high-impact initiative powered by GRID Cardio Rush 2025 and the JHL Collection. The campaign used an integrated approach where race registrations, public drop boxes, and donations directly supported the “Jejak Hati Langkahmu” shoe donation program. Through extensive digital outreach and on-site promotions across all JHL Collection properties, the community was encouraged to turn their fitness goals into a meaningful mission for children in need.
The results of this collective effort were extraordinary, far exceeding the initial goal of 1,000 pairs. The initiative successfully collected and distributed over 5,000 pairs of shoes to underprivileged children across Indonesia, from Java to Papua. This achievement reflects the incredible power of collaboration and reinforces JHL Collection’s dedication to creating a lasting, positive impact in the communities surrounding our hotels.
JHL Peduli
Serving with Intention, Giving with Dignity
Yayasan Merah Putih Kasih JHL Foundation
JHL Peduli brings social responsibility to the ground — addressing urgent needs with compassion and long-term empowerment. From cataract surgeries and food distribution to waste management, women’s empowerment, and healthcare support, we respond where it matters most. Because caring is not charity — it’s our responsibility.
Key Programs:
– JHL Waste Bank
– Ramadan Food Drives
– Cataract Operations
– Jejak Hati: Running for a Cause
– Women Empowerment Program
– Cancer Survivor Aid
Corporate Blood Donation
JHL Auto
To celebrate 14 years of excellence, JHL Auto hosted a Corporate Blood Donation Drive at our Alam Sutera location. This initiative brought together our employees, partners, and guests to support the national blood supply and promote public health.
By integrating this drive into our anniversary celebrations, we aim to strengthen our internal bonds while making a meaningful social impact. At JHL Auto, we believe business success goes hand-in-hand with being a responsible corporate citizen.
Key Programs:
– JHL Waste Bank
– Ramadan Food Drives
– Cataract Operations
– Jejak Hati: Running for a Cause
– Women Empowerment Program
– Cancer Survivor Aid
Gado-Gado Mixing
Episode Gading Serpong
The celebration of Thanksgiving was marked with a touch of local wisdom by sharing 1,000 portions of Gado-Gado, a traditional Indonesian dish that symbolizes diversity and harmony. These meals were distributed to passersby, turning the moment into a simple yet meaningful act of gratitude and togetherness.
This initiative was also held alongside the Jumat Berkah routine program, specifically the Gading Serpong edition, further strengthening the spirit of sharing and community care. Through this activity, the celebration not only honored the values of Thanksgiving but also embraced local culture while spreading kindness to the surrounding community.
Bali Baby Home
Episode Kuta Bali
As part of our commitment to social care, Team EKB visited a local shelter for orphaned infants to provide support and supplies. During the visit, our team spent time speaking with the facility’s management to better understand their daily operations and the challenges they face. We were honored to donate essential baby supplies and concluded the visit with a group photo to commemorate our partnership and shared mission
BAIC for Sumatra
BAIC Indonesia
BAIC Indonesia demonstrated its commitment to community support through a recent outreach initiative in Tumiang, Aceh, providing essential food supplies to the local community.
Our Brand Ambassador, Agam Rinjani, led the activity by traveling to the site in the BAIC BJ40 Plus. The journey highlighted the vehicle’s exceptional durability and capability in navigating challenging terrain. This initiative reflects BAIC Indonesia’s dedication to building strong community ties while proving our brand’s reliability in the toughest real-life conditions
Radiance of Hope
Amerta Jiwa Indonesia
Radiance of Hope was a three-month CSR initiative by PT Amerta Jiwa Indonesia, held from October to December 2025 to raise breast cancer awareness. Through our business units, Sandjong Wellness and GRID Fitness Hub, we sold “Radiance of Hope” charity boxes to support the cause. The campaign concluded with a wellness event featuring a Yoga Flow session with Hendri Take and a Human Design session with Tsamara Fahrana.
The initiative successfully raised IDR 20 million, which was donated to the Lovepink Indonesia Foundation. This contribution was presented directly by Mrs. Megawati, Owner of PT Amerta Jiwa Indonesia, during the closing ceremony. This project reflects our ongoing dedication to health, community support, and meaningful social impact.
Massimo Freddo
Roemah Koffie
Launched on 28 January 2026, Massimo Freddo is a CSR initiative by Roemah Koffie dedicated to supporting coffee farmers in Sumatra affected by natural disasters. For every purchase of a Massimo Freddo beverage, IDR 30,000 is allocated directly to recovery efforts and community support. This campaign, running through April 2026, blends the Greek “Freddo” style with premium Indonesian beans, allowing customers to enjoy a unique coffee experience while contributing to a meaningful cause.
To elevate this mission, Roemah Koffie has partnered with Ghea Resort by Amanda Janna to introduce an exclusive scarf inspired by Indonesian heritage motifs. This cross-industry collaboration celebrates the intersection of coffee culture and traditional fashion, reinforcing a shared commitment to local communities. By participating in this three-month initiative, supporters help continue the spirit of our “Cup for Purpose” campaign, ensuring a sustainable future for the farmers who define Indonesian coffee.
Penyerahan Hewan Qurban Idul Adha 1446 H
Carstensz Residence & Mall
Carstensz Residence & Mall carried out a Corporate Social Responsibility (CSR) initiative by donating a sacrificial animal to the surrounding community. Through this activity, Carstensz Residence & Mall provided one sacrificial cow, which was distributed to local residents and community members. This program reflects the company’s social commitment while strengthening positive relationships with the surrounding community.
The donation of the sacrificial animal is expected to bring meaningful benefits to the recipients and serve as a moment to foster togetherness, solidarity, and the spirit of sharing on this blessed occasion. Carstensz Residence & Mall remains committed to continuously implementing CSR programs that create a positive impact on the community and the surrounding environment
JHL Lestari
Sustaining Nature. Empowering People
JHL Lestari is our green legacy — a call to restore ecosystems, regenerate rural livelihoods, and invest in long-term sustainability. We support local farmers in cultivating high-value crops, restore forest lands through replanting initiatives, and preserve Indonesia’s natural wealth through hands-on conservation. Every tree planted and every seed grown is a step toward a healthier planet and stronger communities.
Key Programs:
– Coffee, Vanilla & Coconut Farming
– JSI Plantation
– Mangrove Restoration
– Forest Replanting & Urban Greening
Beach Clean Up
Noema Resort Pererenan
Noema Resort Pererenan led a successful community Beach Clean-Up on 26 August 2025, dedicated to keeping our shores waste-free. This regular initiative serves as a vital platform for locals and travelers to unite in preserving the natural charm and ecosystem of Pererenan Beach.
This event is more than just a cleaning activity; it is a long-term pledge to our environment. We are proud to lead these efforts, reinforcing our dedication to sustainable tourism and the well-being of the coastal community we call home.
Planting 1.011 Trees
JSI Resort
JSI Resort demonstrated its deep commitment to environmental conservation through a massive reforestation project at Mount Gede Pangrango. By planting 1,011 trees, the resort took a proactive step in protecting Indonesia’s natural ecosystems and supporting the vital watershed of the region. This initiative reflects JSI Resort’s dedication to sustainability and the preservation of our mountain landscapes for future generations.
This large-scale planting effort was more than just a one-time event; it serves as a core part of JSI Resort’s mission to balance hospitality with environmental stewardship. By restoring the greenery of Gede Pangrango, JSI Resort continues to lead by example, showing how the tourism industry can play a key role in healing the planet and fostering a greener, healthier world.
SUSTAINABILITY
Our Commitment to Sustainability
JHL Group is dedicated to embedding sustainability across our operations, developments, and hospitality experiences. We focus on reducing our environmental impact while strengthening the resilience of our assets and ecosystems. Through ongoing innovation and collaboration with partners and communities, we aim to set a higher standard for responsible growth.
Built on Environmental Stewardship
MEM is guided by strong values: accountability, transparency, integrity, and respect for nature and communities. Its sustainability pillars include:
Climate Action: Replacing fossil fuels with clean hydropower to reduce emissions and support Net Zero goals.
Eco-Sensitive Design: Preserving river flow and biodiversity through minimal-disruption technology.
Community Impact: Delivering power to underserved areas, improving quality of life and energy access.
Ethical Governance: Maintaining transparent, responsible operations with high professional standards.
MEM is scaling its positive impact through: Expanding hydro projects across Indonesia, strengthening community engagement and river restoration efforts, pursuing ISO 14001 and ISO 50001 certifications to enhance environmental and energy management.
JHL Group is helping power Indonesia’s future with clean, reliable energy — reducing carbon emissions, protecting ecosystems, and uplifting communities. This is sustainability in action: driven by innovation, rooted in responsibility, and built for long-term impact.
Driving Toward Net-Zero
Aligned with Indonesia’s 2060 Net Zero target, the plant produces clean, carbon-neutral energy that supports sustainable industrial growth. Located in the strategic Free Trade Zone, Karimun Power supplies green electricity to local industries — helping the region become a hub for eco-industrial transformation.
Power Surge: The Energy Awakening
In an ongoing effort to reduce energy consumption, Episode Gading Serpong leads with its Power Surge initiative—a year-round commitment to cutting energy waste and gradually transition toward energy independence. From smart lighting systems to behind-the-scenes efficiency upgrades, the property is paving the way for a more sustainable hospitality experience without compromising guest comfort.
Water Conservation with Purpose
Laundry is water-intensive by nature. That’s why we’ve taken a significant step by installing a Brackish Water Reverse Osmosis (BWRO) system at our facility. This system transforms brackish water into clean, soft water suitable for fabric care — with up to 75% recovery rate, reducing our reliance on clean groundwater.
The result? We minimize water waste while maintaining the gentle treatment your garments deserve. It’s precision care — for both clothing and the environment.
Responsible Chemicals, Thoughtful Processes
As part of JHL Group’s mission for a more sustainable future, Lissey has begun integrating environmentally conscious practices into the heart of our operations — ensuring that every load of laundry leaves not just cleaner, but a lighter footprint.
By using eco-friendly, fabric-safe detergents and measured chemical treatments, we protect not only textile integrity but also minimize wastewater impact. Every drop is treated with intention, following environmental standards that support long-term ecosystem health.
Eco-Friendly Food Packaging
As part of its commitment to sustainability, Roemah Koffie introduces the Eco-Friendly Food Packaging Program — an initiative to reduce waste and promote an environmentally conscious lifestyle in every serving.
All Roemah Koffie food packaging is now made from recycled materials, including used egg cartons, which are transformed into molded pulp food packaging. This material is not only biodegradable and compostable, but also food-safe and helps reduce the reliance on single-use plastics.
Eco-friendly Glass-bottled Water
We ensure every customer enjoys pure, safe, and refreshing water. Committed to quality and sustainability, we offer a range of water products that exceed customer expectations. To address the issue of plastic pollution, we have embraced a plastic-free approach by providing eco-friendly glass-bottled water, reducing plastic waste while maintaining water purity. Our advanced filtration technology ensures the water remains free from contaminants and safe to drink.
Wasting Less, Caring More
We practice portion-conscious plating, smart kitchen prep, and seasonal menu planning to reduce overstock and spoilage before it starts. Surplus ingredients often find a second life in daily specials because food deserves respect at every stage.
Second Act: Zero Waste
Driven by compassion and purpose, Second Act is a weekly program focused on transforming surplus meals into hope. It’s will shared with the local community to inspiring journey of circular generosity that reinforces JHL Group’s values of care and contribution.
Regenerating from the Ground Up
We work directly with coconut farmers across Indonesia — from Halmahera and Manado to our upcoming hub in Karimun. By investing in farmland in Kalimantan and other regions, we’re building a regenerative, ethical supply chain that benefits both people and the planet. Our goal is not just to meet the growing demand for coconut products, but to do so responsibly.
Tree Planting Initiative
In celebration of its 11th anniversary, JSI Resort Megamendung, together with 11 business units under JHL Group, planted 1,011 trees at Gunung Gede Pangrango National Park. This initiative reflects JHL Group’s strong commitment to environmental preservation and long-term ecological balance. The program not only supports reforestation but also raises awareness among employees and communities about the importance of protecting nature.
Organic Farm for Education
JSI Resort, in collaboration with Yayasan JHL Merah Putih Kasih, developed an Organic Farm as part of its sustainability and social impact program. The farm not only promotes sustainable agriculture practices but also generates resources to support children’s education, particularly for those from underprivileged communities. This initiative integrates environmental care with social development, empowering both nature and the next generation.
Seeds of Story
Episode Gading Serpong
Episode Gading Serpong is taking a stand for the environment. Following our 2025 Seed of Story initiative—where we planted 200 seedlings at the Muara Village Mangrove Forest—we are proud to establish this as an annual commitment. In 2026, as we celebrate our 4th Anniversary, we continue this mission under the theme ‘For the Love of Four, 4 Years Stronger.’ This milestone reinforces our long-term pledge to safeguard the planet and ensure a greener future for generations to come
Empowering 5 Million Farmers, One Product at a Time
Indonesia is home to nearly 5 million coconut farmers — many of whom still face poverty due to limited market access. Dewacoco is changing this. Through value-added processing, we transform raw coconuts into high-quality, innovative products for local and global markets, opening up better opportunities for smallholder farmers.
Through Dewacoco Store, we bring this mission to life. By curating products from small local businesses (UMKM), we help tell the stories behind every jar, bottle, and handcrafted item. Every purchase supports a farmer, a family, and a better future.
Fueling Local Prosperity
Karimun Power’s sustainability model is rooted in community collaboration. By sourcing biomass from local farmers and SMEs, we create new income streams and job opportunities. With over 200 jobs supported so far, the project is powering not just homes and businesses, but livelihoods across the Karimun region.
Rooted in Community
Our commitment to sustainability extends beyond our doors. We’ve started collaborating with local farmers, artisans, and small suppliers — not just to source better ingredients, but to support livelihoods that make our ecosystem thrive.
We’re also exploring future programs like:
- Tumbler Drives and Packaging Swaps
- Neighborhood Clean-Up Days with fellow local businesses
- Donation efforts to support eco-literacy and food access
Run with Mission
Run With Mission is a social initiative by JHL Collection that promotes a healthy lifestyle while creating a meaningful impact on the community. Through this program, participants are encouraged to take part in running activities where every step carries a purpose—transforming physical movement into a collective effort to support social causes and drive community empowerment.
Run With Mission reflects JHL Collection’s commitment to social responsibility and community engagement. By connecting fitness, philanthropy, and community empowerment, the initiative fosters a spirit of solidarity and compassion, inspiring individuals to stay active while contributing to meaningful causes and creating a positive impact for communities in need.